Gabie vs AdQuick · OOH marketplace and owner sales software
AdQuick grew up helping brands buy. Gabie was built for the owner.
AdQuick’s marketplace brings buyers to your boards on its terms. Gabie goes out and finds advertisers for your faces. It works under your name, from your mailboxes and into your CRM.
At a glance
0/ 16
capabilities in this comparison that Gabie has and AdQuick doesn’t.
What changes when you switch from AdQuick
Demand you create, not demand you wait for
A marketplace sends you the buyers it already has.
One side of the table
AdQuick serves both sides of the market.
Local advertisers, found and pitched
Your best customers are the dentist, the car dealer and the injury lawyer down the road.
Start this week, not after procurement
Gabie is free up to 100 faces.
Gabie vs AdQuick, line by line
From public sources about AdQuick, as of September 28, 2026. If something changed, tell us and we’ll fix it.
The OS
Gabie
OOH marketplace
AdQuick
Finding advertisers
Brings buyers to your inventory
When brands and agencies on its marketplace want a campaign, AdQuick sends you the request.
Access to national brand and agency buyers
Outbound to local businesses near a specific face
AdQuick lists lead generation that finds advertisers near your units and sends them to your pipeline. Its page doesn’t say it writes or sends the emails.
Reply triage and routing to your reps
Selling
Proposals from live availability
CRM: accounts, deals, tasks and inbox
Sales Cloud helps you onboard customers and talk with them.
Holds, packages and renewals
Gabie tracks holds and shows renewals in Today. It doesn’t build custom packages.
Ranked daily queue for each rep
AI assistant that knows your inventory
Advertiser experience
Client portal with campaign history
In Gabie’s Portal, advertisers browse your boards, try an AI design and request pricing. It doesn’t show campaign history yet.
Card and ACH checkout for advertisers
Gabie doesn’t take payments for you. Billing stays in your own system.
Proof of performance
Gabie keeps proof of posting for each booking. Gabie Cameras, coming soon, adds counted traffic at the face.
Measuring what the ads drive
Gabie doesn’t measure what an ad drives. Gabie Cameras, coming soon, counts the traffic that passes each face.
Inventory
Structures, faces and availability
Leases, permits and inspections per structure
AdQuick’s media owner page lists leases and maintenance.
Getting started
Public software prices
OUTFRONT’s 10-Q lists a $17.0M yearly license fee for Sales Cloud.
When AdQuick is the right call
If you want national brands and agencies to see your boards, list them on AdQuick.
Looking at more than two tools? See more tools like AdQuick
Switching from AdQuick
- 1
Keep your marketplace listings
You can list on AdQuick’s marketplace and run Gabie at the same time.
- 2
Bring in boards and bookings
Upload a structure CSV with columns for who’s on each face, the end date and the rate.
- 3
Load your advertiser list
Export your accounts and contacts to a CSV file.
- 4
Point Scout at the gaps
Pick the faces that are open or ending soon.
Questions people ask
Is AdQuick for advertisers or billboard owners?
Both. AdQuick’s main business helps brands and agencies plan, buy and measure out-of-home ads. Media owners list inventory on its marketplace. It also licenses Sales Cloud, a sales platform for media owners. Gabie is only for owners.
What is AdQuick Sales Cloud?
It’s a sales platform for media owners. It covers prices set per customer, custom packages, holds and renewals. It also has a client portal, checkout and proof of performance. OUTFRONT licensed it in February 2026 for a first term of three years. That term includes an exclusivity period.
How much does AdQuick Sales Cloud cost?
AdQuick doesn’t publish Sales Cloud prices. OUTFRONT’s SEC filing lists a yearly fee of $17.0 million for its license. Gabie is free up to 100 faces, then $0.25 a face a month. Enterprise plans are custom.
Does OUTFRONT’s exclusive term affect other operators?
The terms aren’t public. OUTFRONT’s filing only says the license includes “a specified exclusivity period” and nothing more. AdQuick has said its marketplace stays open to all media owners on standard terms. Ask AdQuick how Sales Cloud availability applies to you.
Can I use AdQuick and Gabie at the same time?
Yes. Keep your faces listed on AdQuick’s marketplace. Use Gabie to reach local buyers yourself and run the pipeline.
Does Gabie have an advertiser portal like AdQuick’s?
Yes, for browsing and pricing requests. Gabie Portal shows advertisers your boards, with specs and open dates. They request pricing, and each request lands in your CRM as a lead. Gabie doesn’t take card or ACH payments. Billing stays in your own system.
Sources · last reviewed September 28, 2026
- AdQuick Sales Cloud
- AdQuick for media owners
- AdQuick homepage
- AdQuick: OOH media planning & buying software
- OUTFRONT Media press release: exclusive commercial partnership with AdQuick (Feb 25, 2026)
- OUTFRONT Media Form 10-Q, Q1 2026 (AdQuick license terms)
- AdQuick blog: partnership with OUTFRONT Media
AdQuick is a trademark of its owner. Gabie has no tie to AdQuick. We compare public facts with our own product, as of the date above.
Stop comparing. Start filling boards.
Sign up free for your first 100 faces, or bring three open faces and we run Scout on them while you watch.