Skip to content

Gabie vs Broadsign · Digital OOH ad serving and programmatic

Broadsign serves the ad. Gabie sells the board.

Broadsign is the tech that plays and trades ad space across big networks. Gabie is the sales rep for owners who need local buyers on static and digital faces.

Sign upJump to the table

At a glance

0/ 15

capabilities in this comparison that Gabie has and Broadsign doesn’t.

Only GabieBothOnly Broadsign

What changes when you switch from Broadsign

  • Local demand, not just programmatic fill

    Programmatic fills digital slots with whatever the exchange sends.

  • Every face is a face to sell

    Gabie treats a poster, a bulletin and a digital face the same way.

  • Built for the sales team, not ad ops

    Broadsign’s platform is built for networks and ad ops teams.

  • Priced in public

    Gabie is free up to 100 faces, then $0.25 a face a month.

Gabie vs Broadsign, line by line

From public sources about Broadsign, as of September 28, 2026. If something changed, tell us and we’ll fix it.

The OS

Gabie

Digital OOH

Broadsign

Selling to local buyers

Finds local businesses near each vacant face

Yes
No

Writes and sends outreach

Yes
No

Sorts replies by intent and routes them

Yes
No

CRM: accounts, deals, tasks and inbox

Yes
Not advertised

Ranked daily queue for each rep

Yes
Not advertised

Boards and proposals

Static and digital faces

Broadsign bought Ayuda, a static OOH specialist, in 2019. It launched a static campaigns module in 2023.

Yes
Yes

Open dates and proposals

Yes
Yes

Leases, permits and inspections per structure

Yes
Not advertised

Digital operations

Content and network management

No
Yes

Ad serving and proof of play

No
Yes

Programmatic SSP and DSP demand

No
Yes

Posting app with photo proof for static

No
Yes

Sell-side AI agent for agentic buying

No
Yes

Getting started

Free plan

Up to 100 faces
Not published

Advertiser self-serve booking

Advertisers browse your boards and ask for pricing. You confirm the rates and dates. Billing stays in your own system.

Partial
Via DSPs (In-Advance)

When Broadsign is the right call

Broadsign does content scheduling, ad serving and proof of play, and Gabie does none of it.

Looking at more than two tools? See more tools like Broadsign

Switching from Broadsign

  • 1

    Keep the player

    Gabie doesn’t serve ads.

  • 2

    Bring in your boards

    Upload a CSV of your static and digital structures and faces.

  • 3

    Load your advertiser list

    Export your accounts and contacts to a CSV file.

  • 4

    Point Scout at the gaps

    Choose empty faces or open digital share.

Questions people ask

Is Broadsign for static billboards?

Broadsign is best known for digital: content management, ad serving and programmatic. It bought Ayuda, a static OOH specialist, in 2019, and launched a static campaigns module in 2023. Gabie handles static and digital faces the same way.

Does Gabie replace Broadsign?

No. Gabie doesn’t schedule content, serve ads, report proof of play or connect to DSPs. It finds advertisers and runs the direct-sale pipeline. Operators on Broadsign can use both.

What did Broadsign get from buying Place Exchange?

It got Place Exchange’s SSP and programmatic tools. Broadsign announced the deal on November 25, 2025. It now says it connects nearly 2 million screens and more than 55 DSPs.

Is Broadsign a good fit for an independent billboard company?

If you run a digital network and want programmatic revenue, it can be. But maybe most of your faces are static, and your money comes from local direct sales. Then you need a tool that finds and sells to local advertisers. That’s Gabie.

Does Broadsign have AI?

Yes. In May 2026, Broadsign’s sell-side AI agent finished what it called the first fully agentic OOH campaign. A buy-side agent booked the inventory. Gabie’s AI works the other way. Scout goes out and finds advertisers.

Sources · last reviewed September 28, 2026

Broadsign is a trademark of its owner. Gabie has no tie to Broadsign. We compare public facts with our own product, as of the date above.

More comparisons

Stop comparing. Start filling boards.

Sign up free for your first 100 faces, or bring three open faces and we run Scout on them while you watch.

Sign upBook a demo