HubSpot alternatives · 2026
HubSpot alternatives for billboard companies in 2026
HubSpot is a strong general CRM. Billboard owners tend to leave when they hit a wall on faces, open dates and custom objects. Here’s where they go.
- 01
Gabie
Best pick for ownersHubSpot is a good CRM for companies that sell anything. Gabie is built for companies that sell faces. It starts working the empty ones before you log in.
- Faces without the Enterprise upgrade
- A prospecting agent that starts from the board
- Outreach that knows what’s open
- Priced by face, not by seat
- 02
Salesforce
- Best for
- Large operators with an admin team who want to set up everything their own way.
- The tradeoff
- The billboard setup is still a custom build, now on a pricier platform.
- 03
Apparatix
- Best for
- Owners who want an OOH CRM tied to billing, leases and contracts.
- The tradeoff
- Back office first, and nothing in its published features goes out to find new buyers.
- 04
SignDash
- Best for
- Small owners who want proposals and e-signed contracts that show what’s open right now.
- The tradeoff
- Lighter CRM, no prospecting.
- 05
Spreadsheets
- Best for
- Owners with a handful of long-term tenants.
- The tradeoff
- Free and flexible, but nothing in a sheet goes and sells an empty face.
When HubSpot is still the right call
If your marketing team lives in HubSpot, or other business lines run on it, keep it.
Questions people ask
Can HubSpot track billboard inventory?
Only with custom objects for structures, faces and bookings. HubSpot only offers custom objects on Enterprise plans. Even then, you have to build the maps and the logic for what’s open. Gabie has them built in.
How much does HubSpot Sales Hub cost for a billboard sales team?
HubSpot charges per seat. Sales Hub Professional is $90 per seat per month, billed yearly, with a $1,500 onboarding fee. Enterprise is $150 per seat per month, with a $3,500 onboarding fee. Gabie is free to 100 faces, then $0.25 a face a month.
Doesn’t HubSpot have an AI prospecting agent too?
Yes. Breeze’s prospecting agent researches accounts and drafts outreach. The difference is where it starts. Scout starts from an open face and the area around it. So every prospect and every email is about a board you really have open.
Can I keep HubSpot for marketing and use Gabie for sales?
Yes. Gabie doesn’t do email marketing or landing pages. So marketing can stay in HubSpot. Inventory and selling move to a system that understands faces.
Is HubSpot or Gabie better for a billboard company?
If you need a general CRM for several business lines, pick HubSpot. If you sell billboard faces and want the empty ones worked, pick Gabie. You won’t have to build a custom data model.
Every empty face is money you already spent.
Sign up free for your first 100 faces, or bring three open faces and we run Scout on them while you watch.