Skip to content

For creative and production

From a brand’s website to a board-ready design.

Gabie pulls the brand, and Studio designs at the face’s exact size. The advertiser sees it on the face. Then one version goes out for approval.

Sign upBook a demo
Billboard B-114 N showing the Kessler Plumbing design Studio made: Leaks fixed today, 731-555-0142
B-114 N · US-45 Bypass · 14′ × 48′ · Kessler Plumbing, placed from four cornersMockup
01Brand

Start from their website.

No brand guide to chase. Gabie reads the site for its colors, fonts and logo. It also researches the business for the brief.

Colors
Ranked by how often the site uses them.
Type
Title and body fonts, with the files.
Logo
From the header, recolored white, black, gray and brand.
Brief
Their pitch and their audience, with the sources linked.

Website

kesslerplumbing.example

Logo · from the header

KESSLERPLUMBING
KESSLERPLUMBING

White

KESSLERPLUMBING

Black

KESSLERPLUMBING

#1C1917

KESSLERPLUMBING

#38BDF8

Colors · ranked by use

  • #0C4A6EBackground×7
  • #F0F9FFText×5
  • #38BDF8Primary×4
  • #BAE6FDText×3
  • #0F172AText×2

Type · Google Fonts, files downloaded

Leaks fixed today.

Archivo · title · 600, 800

Same-day plumbing for Jackson homes and shops since 1998.

Source Sans 3 · body · 400, 600

Brand kit · kesslerplumbing.example · 5 colors · 2 fonts · 1 logo, 4 recolorsRead in one pass
02Design

The board at its exact size.

300 pixels a foot, with a six-inch bleed. The trim line and safe area are drawn on the canvas. Nothing gets resized at the printer.

Two concepts
Drafted with only the words you typed. Upscale the pick to 4K.
Refine by asking
Type what to change, and Gabie redraws the concept.
A real editor
Text, shapes, layers, alignment, undo and shortcuts.
Export
A full-size PNG with bleed, and a one-page review PDF.
Gabie Studio’s canvas: the Kessler Plumbing board at the face’s exact size, trim line dashed, safe-area guide dotted, 300 px per foot
48′ × 14′ face300 px a foot · 25 px an inch at full sizeBleed, 6″Trim lineSafe area, 6″ in14,700 px · 49′ with bleed4,500 px15′
The Gabie AI panel in Studio: business name, website, industry and phone; Research and Generate; the brand brief with its sources; generated concepts to place; and a reminder to read every word of generated art
Studio · B-114 N · 14′ × 48′ bulletin · the canvas, drawn to scale
03On the face

Show it where drivers will see it.

Mark a face’s four corners on a photo once. Each design after that lands on it at the right angle. It keeps the photo’s full resolution.

Once per face
The corners are saved with the face.
Fit check
Warns before a design is cropped, padded or stretched.
Photo of billboard face B-114 N, blank, on a single steel pole beside a four-lane highway
1 · Photo of B-114 N, corners marked once
The same face with the Kessler Plumbing design on it in perspective: Leaks fixed today, 731-555-0142
2 · Kessler Plumbing, mapped corner to cornerMockup
04Review

Checked, then one version approved.

Studio checks the art and the words against the face. The link it sends is pinned to one version. Any later edit voids the yes.

Resolution
Flags images under 25 pixels an inch at full size.
Copy
Flags text under an inch tall and more than eight words.
One version
Comments, and changes need a note.
Edits void it
Change the design after a yes, and you need a new yes.
Studio’s artwork review: the logo at about 64 effective PPI, the canvas ratio, text size passed, and a note that vendor production specs are not loaded
Artwork review · advisory, not print approval
The shared link’s review history: version 2’s approval voided after a later edit, version 3 awaiting a decision, with Request changes and Record approval
Shared link · pinned to version 3Awaiting yes

Where it sits

Between the signature and the printer.

Artwork comes after the contract is signed. Download the approved file for your printer. Log the printer and due date as a work order. Then add the posting photo to the booking.

Sell the face. Find a buyer and sign the deal.

  1. OpenInventory
  2. PricedYield
  3. Buyers foundGabie Scout
  4. SentToday
  5. RepliedCRM
  6. HeldInventory
  7. ProposedProposals

Run the ad. Put it up, prove it ran, and renew.

  1. BookedProposals
  2. ArtworkStudio
  3. In productionInventory
  4. LiveInventory
  5. ProofInventory
  6. RenewalToday

What to know

  • Read every word

    Studio gives the AI only the words you typed. It can still misspell or add some, so check them all.

  • Not print approval

    The review is only advice. Your vendor’s specs still rule.

  • Advertisers can start it

    In Portal, “See your ad here” drafts a business’s board for that face. They open it in Studio to finish.

  • Digital faces

    They ask the operator for file specs. They don’t open a canvas.

Questions we hear

Does Studio replace our production vendor?

No. Studio is where designs are made and reviewed. The artwork review is only advice. It says your vendor’s specs aren’t loaded. It can’t approve art for an operator, either.

What does the artwork review check?

It checks image resolution at full size. It also checks the face’s shape and text size, in general terms. It’s a review, not print approval.

Can an advertiser approve a design?

They can open a link pinned to one version. There they approve it or ask for changes, with comments. A later edit voids the approval. Only the campaign owner’s yes moves the campaign ahead.

Does it work for digital faces?

Digital faces ask for specs. They don’t open a canvas.

Can I trust the AI-generated art?

Read every word before you use it. Studio reminds you that image models can misspell words or add text you didn’t ask for.

Where to look next

Bring a brand and a board.

Book thirty minutes and watch. We take a real business’s website to an approved design on one of your faces.

Sign upBook a demo