OOH glossary · Sales
Location list
A location list names every face and site in a billboard campaign, with IDs, addresses and details.
OAAA and Geopath define a location list as all locations and displays in one program. Buyers use it to check and approve the buy.
It usually lists face ID, address or map point, facing, size, flight dates and audience. OAAA best practice adds the Geopath ID when there is one.