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Digital billboard loop calculator
Spots, loop length, share of voice and plays per day.
Share of voice
12.5%
Loop length
64 seconds
Plays per hour, per spot
56.3
This advertiser’s plays per day
1,013
How it works
- 01Loop length = spot length × number of spots.
- 02Share of voice per spot = 1 ÷ number of spots.
- 03Plays per hour = 3,600 ÷ loop length.
- 04Plays per day = plays per hour × hours the screen is on.
Questions people ask
What is a typical digital billboard loop?
Many loops run six to eight spots of 6 to 10 seconds. Check your state’s minimum dwell time for roadside digital signs.
What is share of voice?
The part of the loop one advertiser owns. One spot in eight is 12.5% share of voice.
Can one advertiser buy two spots?
Yes. Two spots in an eight-spot loop is 25% share of voice and twice the plays.
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