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Billboard rate increase calculator
What a renewal increase adds up to in a year.
New monthly rate
$1,943
$93 more each month.
More from one face each year
$1,110
More from 12 faces each year
$13,320
How it works
- 01New rate = current rate × (1 + the increase).
- 02Gain a month = new rate − current rate.
- 03Gain a year = gain a month × 12 × the number of faces.
- 04If you price by the four-week period, use 13 periods a year instead of 12.
Questions people ask
How much should I raise a rate at renewal?
There is no single number. Look at what like faces nearby sell for. Then weigh how full you are and how long the buyer has been with you.
When should I tell the advertiser?
Early. Start the renewal talk well before the contract ends, so the new rate is not a surprise.
Does a small increase matter?
Yes. A small raise on many faces adds up. Use the calculator to see the yearly total.
Every empty face is money you already spent.
Sign up free for your first 100 faces, or bring three open faces and we run Scout on them while you watch.