Salesforce alternatives · 2026
Salesforce alternatives for billboard owners in 2026
Salesforce can do anything if you build it. Most billboard owners would rather not. These are the other tools that already understand faces.
- 01
Gabie
Best pick for ownersSalesforce is a blank CRM you set up as a billboard system. Gabie comes as one. It has structures, faces, open dates and an AI sales rep that works each open face.
- Faces are built in, not built by a consultant
- An AI rep that knows which board it’s selling
- The morning list writes itself
- Priced by boards, not by seats
- 02
HubSpot
- Best for
- Teams that want a simpler, cheaper general CRM with strong marketing tools.
- The tradeoff
- It has the same custom-object problem, and those need Enterprise.
- 03
Apparatix
- Best for
- Independent owners who want an OOH CRM tied to billing and leases.
- The tradeoff
- A strong back office, but nothing in its published features goes out to find new buyers.
- 04
Broadsign
- Best for
- Large digital networks that need ad serving and programmatic sales.
- The tradeoff
- Ad tech that plays and trades ads, not a CRM for a team that sells direct.
- 05
AdQuick
- Best for
- Top-tier owners who license AdQuick’s sales platform, or anyone who lists on its marketplace.
- The tradeoff
- An enterprise license, and OUTFRONT’s runs $17.0M a year.
When Salesforce is still the right call
If you’re a big operator with an admin team and years of Salesforce setup, it’s a solid home.
Questions people ask
Can Salesforce manage billboard inventory?
Yes, with custom objects for structures, faces and bookings. An admin or consultant also has to build the maps and the logic for what’s open. Gabie comes with all of that. It also adds an AI sales rep that works open faces.
How much does Salesforce cost for a billboard sales team?
Sales Cloud is priced per user and billed yearly. Starter Suite is $25 per user per month, and Pro Suite is $100. Enterprise editions are $195 to $550. Agentforce for Sales starts at $125 per user per month. Gabie is free to 100 faces, then $0.25 a face a month.
Doesn’t Agentforce do what Scout does?
Agentforce’s SDR agent nurtures leads and contacts already in your CRM. Scout starts from inventory. It takes an open face and finds the businesses near it. Then it writes outreach about that exact board.
Do I need a Salesforce admin to run Gabie?
No. Gabie comes set up for billboard operators. You import your structures, connect mailboxes and start selling.
Should a large billboard operator use Salesforce or Gabie?
If your Salesforce runs more than billboard sales and you have admins, keep it. If your reps need faces, open dates and prospecting without a custom build, Gabie is the faster path.
Every empty face is money you already spent.
Sign up free for your first 100 faces, or bring three open faces and we run Scout on them while you watch.