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Digital billboard revenue calculator
What a digital face earns from the spots you sell.
Revenue each 4 weeks
$6,000
5 of 8 spots sold.
Share of the loop sold
62.5%
Revenue a year
$78,000
Thirteen 4-week periods.
Open spots cost you, each 4 weeks
$3,600
How it works
- 01A digital face sells spots in a loop. Each spot is paid for on its own.
- 024-week revenue = spots sold × the 4-week rate for one spot.
- 03Share of the loop sold = spots sold ÷ spots in the loop.
- 04Yearly revenue = 4-week revenue × 13.
Questions people ask
How does a digital billboard make money?
It sells spots in a loop. Each advertiser buys one or more spots and pays for each.
How many spots should a loop have?
Many loops run six to eight spots. Check your state’s rule on how long each ad must stay up.
Why multiply by 13?
A year has thirteen 4-week periods. Multiply a 4-week number by 13 to get the year.
Every empty face is money you already spent.
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