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OOH glossary · Digital

Daypart

A daypart is a block of the day, like morning drive, used to plan and price digital ads.

A daypart is one part of the day, like morning drive. Ads in it reach the people who are around then.

Digital faces can sell by daypart. A coffee shop may want only morning drive. A restaurant may want the evening.

Traffic and audience change through the day, so dayparts can carry different prices.

In Gabie

Gabie weights five dayparts by impressions. Overnight gets 5%, morning drive 28%, midday 34%, PM drive 26% and evening 7%.

Every empty face is money you already spent.

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