OOH glossary · Operations
OAAA
The OAAA is the U.S. trade group for out-of-home advertising, founded in 1891, with 800+ members.
OAAA stands for Out of Home Advertising Association of America. Its members include media companies, advertisers, agencies, ad-tech firms and suppliers.
It speaks for the industry with federal, state and local governments. It also publishes standards, such as its OOH glossary and best practices.
Many terms in this glossary follow OAAA’s definitions.