HubSpot for Billboard Companies: Setup and Limits (2026)

By Gabie Research · Updated Oct 12, 2026 · 7 min read

Short answer

HubSpot can run a billboard sales team's contacts, deals and follow-up emails. It cannot tell which faces are open. You build faces as custom objects, which need Enterprise at $150 or more a seat a month, or as products on any plan. Sales Hub starts free, then lists $20, $90 to $100 and $150 a seat.

HubSpot tracks contacts, deals and follow-up. The pages we read list nothing that checks which faces are open on which dates.
Custom objects for faces need Sales Hub Enterprise, from $150 a seat a month.
On any plan, you can list faces as products and add them to deals as line items.
Custom deal pipelines start on Starter. Sequences start on Professional, from $90 a seat a month billed yearly.
Gabie can push a deal to HubSpot one way, so HubSpot can stay your marketing system.

HubSpot can run a billboard sales team's contacts, deals and follow-up emails. It cannot tell you which faces are open next month. You can add face records, but you build them and keep them right. This guide shows how billboard companies set HubSpot up, what it does well and where it stops.

What is HubSpot good at for a billboard company?

HubSpot is built around people and deals. It tracks contacts, companies, deals and tasks. Its Sales Hub page lists a free plan that lets you track deals. Paid plans add outreach, sequences and reports.

That fits the first half of a billboard sale. A rep logs a call with Hollis Family Dental. The rep sets a task, sends a follow-up and moves the deal along. HubSpot's team says customers can be up and running in days or weeks. That is HubSpot's claim, not ours.

HubSpot also sells marketing and service tools as separate Hubs. If your marketing team already lives there, that is a real reason to stay.

What can HubSpot not know about your faces?

A billboard deal is not only a person and an amount. It is a set of faces for set dates. HubSpot's standard records are people, companies and deals. The pages we read list nothing that checks one deal's dates against another's.

So HubSpot cannot tell you these things on its own.

Which faces are open on which dates.
Which holds have run out. A hold keeps a face for one buyer for a short time.
Whether two reps promised the same face.
Whether a flight runs past a ground lease or a permit.
Whether a rate is right for a 4-week period.

A date on a deal is only a date. A rep still needs a sheet or a tool to see what is open. Our guide to billboard CRM software lists what a face-aware CRM does.

How do you hold faces in HubSpot?

There are three ways. They differ in plan, effort and how much HubSpot understands.

Way	Plan needed	How it works	Limit
Custom object called Face	Sales Hub Enterprise	A new record type, linked to deals and companies	HubSpot caps custom objects and properties by plan
Products as faces	Any plan	Each face is a product. Add it to a deal as a line item	Quotes need a Revenue Hub plan. No date checks
Properties on the deal	Any plan	Text for face IDs, date pickers for flight dates	Faces are text, not records

How do custom objects work?

Per HubSpot's help page, custom objects "allow you to track business specific data that fits outside of HubSpot's fully-defined objects."

You set up an association first. Then you can link a Face record to deals, companies and contacts. The page lists Enterprise for each Hub.

How do products work as faces?

HubSpot's product library is open to all plans. You can add custom properties to products. Those carry over to line items. A product added to a deal becomes a line item on that deal. So a deal can list face B-114 N and face D-031. Quotes need a Revenue Hub plan.

How do deal properties work?

Custom properties are open to all plans. The number you can make depends on your plan. The field types include date picker, dropdown select and multiple checkboxes. Use two date pickers for flight start and flight end. Use a dropdown for format. Put the face IDs in a text field.

A small team can start here. It costs nothing extra. The weak spot is that faces are text, so nothing checks them.

Which setup fits your size?

This is our view, not HubSpot's.

Under 50 faces and one or two sellers. Use deal properties and one pipeline. Keep open dates in your sheet.
50 to 300 faces. Use products as faces and custom pipelines. The sheet still owns open dates.
Over 300 faces, or many sellers. Enterprise custom objects can work. So can a tool that holds faces for you.

The bigger you are, the more a missed hold costs. That is when a sheet next to HubSpot starts to hurt.

What does one deal look like?

Say Kessler Plumbing wants face P-019 for 12 months. Here is the path on a plan that has custom pipelines.

The rep adds Kessler Plumbing as a company and opens a deal in the New business pipeline.
The rep adds P-019 to the deal as a line item.
The rep fills in the flight start and flight end date pickers.
The rep checks the sheet to see that P-019 is open. HubSpot does not do this step.
When the contract is signed, the rep moves the deal to Won.
A task is set for 90 days before the end date, so the renewal starts on time.

Step 4 is the gap. Everything else is HubSpot doing its job.

How do you set up new and renewal pipelines?

A pipeline is the list of stages a deal moves through. HubSpot's pipeline page says a custom pipeline needs a Starter, Professional or Enterprise plan. The Free plan allows none. The limits are 15 on Starter, then 100 or 350 on Professional, and 350 on Enterprise.

For deals, the page says you must have a Won stage and a Lost stage. Each needs a deal probability.

Here is one setup. It is our suggestion, not HubSpot's.

Pipeline	Stages
New business	Lead, Proposal sent, Hold placed, Contract sent, Won, Lost
Renewal	Renewal due, Offer sent, Won, Lost

On the Free plan, you get one pipeline. Add a dropdown on the deal called Deal type, with New and Renewal. Then filter by it.

Renewals need a date on the record. Add the flight end date. Our guide to billboard renewals says to start talks 60 to 90 days before the flight ends. Have a rep add a task for that day. On Professional, HubSpot lists sales workflows, which can add tasks for you.

How do you set up sequences?

A sequence is a series of timed emails. HubSpot's sequence page says you need a Sales Hub or Service Hub Professional or Enterprise plan, and a seat. Each sequence can hold 10 email templates. You can add as many task reminders as you need.

Billboard sellers use two kinds.

New lead. Email, a call task two days later, then a second email.
Renewal. Tasks at 90, 60 and 30 days before the flight ends.

A sequence runs on a timer. It does not know a face just opened up. If you want outreach tied to open faces, you need the open-face list from somewhere else.

What do the HubSpot plans cost in 2026?

HubSpot's Sales Hub page lists these prices. Each is per seat a month, in US dollars.

Plan	Price shown (Oct. 12, 2026)	What matters for billboard sellers
Free	$0	Track deals. No custom pipelines
Starter	Starts at $7 during an offer. $20 is the regular price	Custom pipelines, up to 15
Professional	$90 billed yearly, or $100 monthly. Plus a $1,500 onboarding fee	Sales workflows and sequences
Enterprise	Starts at $150. Plus a $3,500 onboarding fee	Custom objects and complex pipelines

Prices are per seat, per month, from HubSpot's pricing page on October 15, 2026. The onboarding fees are one-time and required.

Seats add up. Five sellers on Professional list at $500 a month. Five on Enterprise list at $750. Our billboard software pricing page compares this with other tools.

What does HubSpot do well, and where does it stop?

It does well	It stops at
Contacts, companies, deals and tasks	Which faces are open on which dates
Timed email follow-up	Holds that run out on their own
Marketing tools, sold as a separate Hub	Lease and permit dates checked against a booking
A free plan for small teams	Custom face records, unless you pay for Enterprise
Help from HubSpot's customer team	A face calendar. You build one

Who should use HubSpot, and who should not?

Use HubSpot if these fit you.

Your marketing team already works in HubSpot.
You own few faces, and tenants stay for years.
Other parts of your company run on HubSpot.
Someone has time to build and keep up the face setup.

Think twice if these fit you.

Faces sit empty and you need to see what is open.
Two or more reps sell the same faces.
Nobody owns the setup.
You would need Enterprise only to hold faces.

Can HubSpot work with a billboard tool?

Yes. Many owners keep HubSpot for marketing and add a billboard tool for faces. Gabie's CRM page says a rep can push a deal to HubSpot. Pick one system to own availability. Two calendars that disagree will double-book a face. See our guide to HubSpot vs Salesforce for billboard companies.

Questions people ask

Can HubSpot track billboard inventory?

Only if you build it. Custom objects for structures and faces need an Enterprise plan. On lower plans, you can use products and deal properties. HubSpot's pages list no face calendar, so you also build the open-date check.

How much does HubSpot cost for a billboard company?

HubSpot charges per seat a month. Sales Hub is free, then $20 on Starter, $90 to $100 on Professional and $150 on Enterprise. Professional and Enterprise add a one-time onboarding fee of $1,500 or $3,500.

Which HubSpot plan do I need?

It depends on the job. Custom deal pipelines need Starter or above. Sequences need Professional or above. Custom objects need Enterprise. Custom properties and the product library work on any plan.

Can HubSpot stop a double booking?

Not on its own. The pages we read describe no face calendar and no hold timer. You can build rules, or keep availability in a billboard tool and use HubSpot for people and deals.

Is the free HubSpot CRM enough for a small billboard company?

It can track contacts, companies and deals. The Free plan allows no custom pipelines and no sequences. You can split new and renewal deals with a deal property instead.

Can I use HubSpot with Gabie?

Yes, one way. Your Gabie admin connects HubSpot. Then a rep pushes a deal, with its company, contact and stage, to HubSpot. It goes one deal at a time.

Sources

01Sales Hub · HubSpot · accessed Oct 12, 2026
02Create custom objects · HubSpot Knowledge Base · accessed Oct 12, 2026
03Create and edit properties · HubSpot Knowledge Base · accessed Oct 12, 2026
04Property field types in HubSpot · HubSpot Knowledge Base · accessed Oct 12, 2026
05Set up and customize pipelines · HubSpot Knowledge Base · accessed Oct 12, 2026
06Create and edit sequences · HubSpot Knowledge Base · accessed Oct 12, 2026
07Create and manage products · HubSpot Knowledge Base · accessed Oct 12, 2026
08Use line items · HubSpot Knowledge Base · accessed Oct 12, 2026
09Gabie CRM · Gabie · accessed Oct 12, 2026
10Gabie pricing · Gabie · accessed Oct 12, 2026

Gabie Research

Billboard operations and sales research

The Gabie team studies how billboard companies price, sell and run their boards. Every number we publish links to its source.

Published Oct 12, 2026 · Updated Oct 12, 2026 · How we check facts