Software and tools · Pricing
How Much Does Billboard Software Cost? (2026 Prices)
By Gabie Research · Updated Oct 16, 2026 · 6 min read
Short answer
Few billboard software vendors post prices. Gabie is free up to 100 faces, then $0.25 a face a month. Elevate OOH starts at $350 a month. SignDash adds $250 a year for each extra 100 faces. HubSpot and Salesforce charge per seat. Apparatix, BillboardPlanet and Broadsign post no software prices.
- Posted prices: Gabie is free to 100 faces, Elevate OOH starts at $350 a month, and SignDash adds $250 a year per extra 100 faces.
- Apparatix, BillboardPlanet and Broadsign post no software prices. One undated partner page lists Apparatix at $35 to $50 per digital display a month.
- The pricing unit differs: per face (Gabie, SignDash), per display (Apparatix partner page), per seat (HubSpot, Salesforce).
- At 300 faces, Gabie costs $75 a month. Five HubSpot Professional seats list at $500 a month.
- Ask each vendor for a yearly price at your face count, in writing, with every fee.
Few billboard software vendors post a price. Gabie, Elevate OOH, HubSpot and Salesforce do. SignDash posts one rate. Apparatix, BillboardPlanet and Broadsign quote after a demo. This page puts every posted price in one table. It then works out what a 50-face, a 300-face and a 1,500-face operator would pay.
What does each billboard software tool cost?
The table lists what each vendor publishes. "Quote" means no price is posted. A partner's page is labeled as one.
| Tool | Pricing model | Posted price (Oct. 12, 2026) | Free plan or trial | Source |
|---|---|---|---|---|
| Gabie | Per face, not per user | Free to 100 faces. Growth $0.25 a face a month, on every face, with no base fee. Enterprise custom | Free plan | Gabie |
| Elevate OOH | Plans that scale with inventory, team size and features | "Starts as low as $350 per month." No long-term contract | None listed | Elevate OOH |
| SignDash | Base fee set at signup, plus per block of 100 faces. Unlimited users | No base price. $250 a year for each extra 100 faces | No trial. Free demo | SignDash terms |
| Apparatix | Quote after a demo | None on its own site | None listed | Apparatix |
| Apparatix, per a partner page | Per digital display, plus per static board | $35 or $50 per digital display a month. $3 per static board a month. Page undated, footer says 2022 | None listed | Vantage LED |
| BillboardPlanet Quantum | Quote after a demo | None. Page lists "Three Scalable Options" | None listed | BillboardPlanet |
| AdQuick | Quote | None on the page we could read. OUTFRONT pays $17.0 million a year for a sales cloud license | None listed | OUTFRONT 10-Q |
| DOmedia | Percent of contracted media | Manual 0%. Data 0.5%. Full on request | Manual tier costs 0% | DOmedia |
| Blip | No upfront fee to owners | No owner revenue share posted. Advertisers pay from $0.01 per display | Not applicable | Blip |
| Broadsign | Quote, three plans | Standard, Professional, Enterprise. No prices | None listed | Broadsign |
| Watchfire Ignite OA | Comes with Watchfire boards | No separate price. Watchfire says it "comes standard" | Not applicable | Watchfire |
| Daktronics Venus Control Suite | Not stated | None | None listed | Daktronics |
| Lucit | Dealers pay it, per a 2020 report | No operator cost, per that 2020 report. No prices posted | Not applicable | Billboard Insider |
| HubSpot Sales Hub | Per seat a month | Free $0. Starter from $10 ($20 after the new-customer offer). Professional from $100. Enterprise from $150 | Free plan | HubSpot |
| Salesforce Sales Cloud | Per user a month | Starter Suite $25. Pro Suite $100. Core $195. Advanced $395. Max $550. Pro Suite and up are billed yearly | Not confirmed | Salesforce |
| Pipedrive | Per seat | Plans are Lite, Growth, Premium and Ultimate. Its price page would not load, so we print none | Not confirmed | Pipedrive |
| QuickBooks Online | Per month, by plan | List prices $38, $85, $140 and $340. A promo shows half off for 3 months | 30-day trial | Intuit |
See our pages on Apparatix pricing, BillboardPlanet pricing and SignDash pricing for what drives each quote.
How do billboard software vendors set the price?
Vendors count different things. That makes a price hard to compare.
- Per face. Gabie charges for each face. SignDash adds a fee for each block of 100 faces above your signup estimate.
- Per display. The Apparatix partner page charges for each digital display and each static board.
- Per seat. HubSpot and Salesforce charge for each person who sells.
- Percent of sales. DOmedia lists a share of contracted media.
- Quote only. Apparatix, BillboardPlanet and Broadsign. AdQuick posts none that we could read.
Per-seat tools get dearer as you hire. Per-face tools get dearer as you build. Ask which one fits how you plan to grow.
What would 50, 300 and 1,500 faces cost?
We worked out monthly prices from the posted numbers only. Where a vendor posts none, the cell says "quote needed." We made one assumption.
- Sellers. We used 2, 5 and 15 sellers. HubSpot and Salesforce bill per seat.
| Tool | 50 faces, 2 sellers | 300 faces, 5 sellers | 1,500 faces, 15 sellers |
|---|---|---|---|
| Gabie | $0 | $75 | $375 |
| Elevate OOH | From $350 | Quote needed | Quote needed |
| SignDash | Quote needed | Quote needed | Quote needed |
| Apparatix, own site | Quote needed | Quote needed | Quote needed |
| BillboardPlanet | Quote needed | Quote needed | Quote needed |
| HubSpot Free | $0 | $0 | $0 |
| HubSpot Starter | $40 ($20 with the new-customer offer) | $100 ($50) | $300 ($150) |
| HubSpot Professional | $200 | $500 | $1,500 |
| HubSpot Enterprise | $300 | $750 | $2,250 |
| Salesforce Starter Suite | $50 | $125 | $375 |
| Salesforce Pro Suite | $200 | $500 | $1,500 |
Here is the math behind the Gabie row. At 50 faces, you are under 100, so you pay nothing. Past 100 faces, Growth costs $0.25 for every face each month, with no base fee. So 300 faces cost $75 a month. At 1,500 faces, that is $375 a month. Gabie bills by face, so you do not need to count structures.
We did not turn the Apparatix partner page into totals. Its rates are $50 for each digital display and $3 for each static board, but the page has no date. A total built on it could be mistaken for Apparatix's own price. Ask Apparatix for a quote at your face count instead.
Which of these prices come from a partner's page?
One set. The Apparatix numbers come from Vantage LED, a display supplier. The page has no date, and its footer says 2022. Apparatix's own site shows no such prices. We found no second source. Use the numbers to size the question, then ask Apparatix to confirm in writing.
What do posted prices leave out?
A posted price is a start, not a bill. Check these before you sign.
- Usage fees. Gabie's Growth plan has none. Scout outreach is unlimited. Ask other vendors what they bill by use.
- Onboarding fees. HubSpot's Sales Hub page shows none. Its pricing page would not load for us. Look there too.
- The new-customer offer. HubSpot's $10 Starter price is for new customers, for a limited time.
- Which edition you need. HubSpot custom objects need Enterprise, per its help page. So the $150 seat is the real floor for faces. Salesforce's page does not say which edition allows custom objects.
- Setup and data loading. Most vendors post nothing on who loads your faces, or what it costs.
- Contract length. Elevate OOH says no long-term contract. Most others say nothing.
- New vendors. Elevate OOH launched on October 6, 2026, per Billboard Insider. Its plans may change.
How do you compare quotes?
Use the same questions for every vendor.
- What is the yearly price at my face count? Show me the math.
- Which modules and add-ons are in that price?
- What are the setup and data loading fees?
- How long is the first term? What is the price at renewal?
- How much can the price rise each year?
- Can I get all my data out if I leave?
Then add the tools you would still need. A back office may not send contracts. A sales tool may not send invoices. Compare totals, not single lines.
Questions people ask
How much does billboard software cost?
It depends on the tool. Gabie is free up to 100 faces, then $0.25 a face a month. Elevate OOH starts at $350 a month. SignDash sets a base fee at signup. Apparatix, BillboardPlanet and Broadsign quote after a demo.
Is there free billboard software?
Gabie is free up to 100 faces. HubSpot has a free CRM, but it has no face records. Blip charges owners no upfront fee for digital boards. Watchfire says Ignite OA comes standard with its digital billboards.
Is billboard software priced per user?
Some is. HubSpot and Salesforce charge per seat. SignDash says it has unlimited users. Gabie charges per face, not per user. Apparatix says its AI Sales Profiles add-on has a monthly fee per user. It does not say how its core software is priced.
Why can't I find a price for Apparatix or BillboardPlanet?
Neither posts one. Their sites send you to a demo, and a quote follows. They do not say what sets the quote, so ask about faces, users and add-ons.
Where do the Apparatix $35 and $50 prices come from?
From a Vantage LED partner page. It lists $35 and $50 per digital display a month, and $3 per static board. The page has no date and its footer says 2022. Apparatix's own site shows none of these prices.
How do I compare billboard software quotes?
Ask each vendor for the yearly price at your face count. Ask which modules, setup fees and add-ons are in it. Ask how long the contract runs and how much the price can rise.
Sources
- 01Gabie pricing · Gabie · accessed Oct 12, 2026
- 02Elevate OOH homepage · Elevate OOH · accessed Oct 12, 2026
- 03Elevate OOH Launches CRM Billboard Management Software to Lift Up Independents (October 6, 2026) · Billboard Insider · accessed Oct 12, 2026
- 04SignDash Terms of Service (last modified 2026-06-18) · SignDash · accessed Oct 12, 2026
- 05SignDash: Billboard Sales Software · SignDash · accessed Oct 12, 2026
- 06Apparatix Media Solutions homepage · Apparatix · accessed Oct 12, 2026
- 07Apparatix (a Vantage LED Certified solution; page undated, footer says 2022) · Vantage LED · accessed Oct 12, 2026
- 08Quantum for media owners · BillboardPlanet · accessed Oct 12, 2026
- 09OUTFRONT Media Form 10-Q, quarter ended March 31, 2026 · U.S. SEC · accessed Oct 12, 2026
- 10For media sellers · DOmedia · accessed Oct 12, 2026
- 11For sign operators · Blip · accessed Oct 12, 2026
- 12Our plans · Broadsign · accessed Oct 12, 2026
- 13Software for OOH billboard operators (Ignite OA) · Watchfire · accessed Oct 12, 2026
- 14Venus Control Suite expands control for LED and LCD displays · Daktronics · accessed Oct 12, 2026
- 15The Company that Helps Put Auto Dealer Inventory on Digital Billboards (July 17, 2020) · Billboard Insider · accessed Oct 12, 2026
- 16Sales Hub · HubSpot · accessed Oct 12, 2026
- 17Create custom objects · HubSpot Knowledge Base · accessed Oct 12, 2026
- 18Sales Cloud pricing · Salesforce · accessed Oct 12, 2026
- 19What's new in Pipedrive plans? · Pipedrive Knowledge Base · accessed Oct 12, 2026
- 20QuickBooks Online pricing · Intuit · accessed Oct 12, 2026
Billboard operations and sales research
The Gabie team studies how billboard companies price, sell and run their boards. Every number we publish links to its source.
Published Oct 12, 2026 · Updated Oct 16, 2026 · How we check facts