HubSpot vs Salesforce for Billboard Companies (2026)

Neither HubSpot nor Salesforce knows what a billboard face is. Both track people and deals well. Neither checks which faces are open on which dates. HubSpot is easier to start and costs less per seat. Salesforce lists more editions and more room to customize. Here is how they compare on what billboard selling needs.

What does billboard selling need from a CRM?

A billboard deal is more than a person and an amount. It is a set of faces, for set dates, at set rates. So a CRM has to do five things well. Our guide to billboard CRM software covers them in full.

How do HubSpot and Salesforce compare?

What does each one cost per seat?

HubSpot's Sales Hub page lists four plans. Free is $0. Starter starts at $10, with $20 shown next to it. A note says the discount is for new customers only. Professional starts at $100. Enterprise starts at $150. The page does not say if you pay monthly or yearly.

Salesforce lists five editions, in US dollars per user a month. Starter Suite is $25 and can be paid monthly or yearly. Pro Suite is $100. Core is $195. Advanced is $395. Max is $550. The bigger editions are billed yearly. The page says prices can change.

These are monthly list prices with no add-ons. HubSpot's "starts at" means the plan can cost more. Our billboard software pricing page puts these next to the billboard tools.

What does the first year cost for five sellers?

Multiply the monthly price by 12. Five sellers on HubSpot Professional come to $6,000 a year. On Enterprise, it is $9,000. Five on Salesforce Pro Suite come to $6,000. On Core, it is $11,700.

These numbers leave things out. HubSpot also charges a one-time onboarding fee: $1,500 on Professional and $3,500 on Enterprise. Salesforce adds AI as a paid extra. Agentforce for Sales starts at $125 per user a month. For five sellers, that is $625 a month, or $7,500 a year. You may not need it. Still, add it to your math if you plan to use it.

Which plan lets you build faces?

HubSpot is clear. Its help page lists custom objects under Enterprise for each Hub. That is $150 or more a seat a month. HubSpot also caps how many custom objects and properties you can have, by plan.

You can start lower. HubSpot's product library and custom properties work on all plans. So each face can be a product on a deal. But HubSpot will not check dates for you.

Salesforce is less clear. Its pricing page does not name custom objects. Its help page would not load for us. We cannot say which edition lets you create them. Ask Salesforce in writing before you pick an edition.

How do they handle follow-up emails?

HubSpot's sequence tool sends a series of timed emails. It needs a Professional or Enterprise plan and a seat. Each sequence holds up to 10 email templates. You can add as many task reminders as you like.

Salesforce lists "built-in sales flows" in Starter Suite. Pro Suite adds more automation. Its page also lists AI, which can be added to Core and above.

In both tools, a sequence runs on a timer. It does not know a face just opened up. For billboard sellers, that is the real gap. The email is fine. The trigger is missing.

What does one deal look like in each tool?

Say Riverbend Outdoor sells faces B-114 N and D-031 to Hollis Family Dental, starting November 2.

In HubSpot on Professional. The rep adds the faces as products on the deal. The rep sets flight start and end dates. A sequence sends the follow-ups. The rep checks a sheet to see that both faces are open.

In HubSpot on Enterprise. A custom Face object links to the deal. Each face has its own record. The rep still checks open dates by hand, unless you build a check.

In Salesforce. An admin builds the face records and the link to the deal. The same open-date gap remains. Someone must build a calendar and a hold timer, and keep them right.

In every case, the CRM knows the deal. It does not know the calendar.

What would you have to build in either one?

Both tools need the same work. Plan on this list.

1. A record for each structure and face.
2. A calendar of open, held and booked dates.
3. A hold that runs out on its own.
4. A check that stops a double booking.
5. A renewal task from each flight end date. Our guide to billboard renewals says to start 60 to 90 days out.
6. Lease and permit end dates, checked against every booking.

Someone has to own this work and keep it right. A company with an admin or a developer can do it. A small team often cannot.

Who wins on each need?

Here is a plain verdict. It is our read of the posted facts.

• Records for faces. HubSpot is clearer. It says Enterprise, and it lists lower-cost ways to start. Salesforce did not say.
• Deals tied to faces and dates. A tie. Both need you to build it.
• Availability. A tie. Neither lists a face calendar.
• Renewals. A tie. Both need a date field and a rule that you set up.
• Cost per seat. HubSpot is lower at the start. The two meet near $100 a seat. Above that, Salesforce climbs faster.

No one wins on the part that matters most. That part is knowing which faces are open.

Who should pick HubSpot?

• Teams that want to start free and add paid seats later.
• Teams whose marketing already runs in HubSpot.
• Owners with few faces and long tenants, who can keep open dates in a sheet.

HubSpot costs more once you need Enterprise for face records. At that point, compare it with a tool built for faces.

Who should pick Salesforce?

• Large operators with an admin and a plan to build their own data model.
• Companies whose other lines of business already run on Salesforce.
• Teams that want to step up through editions as needs grow.

Salesforce's page sells Pro Suite and above as the editions for more customization and automation. That fits a build-it-yourself plan. It also means more cost per seat.

Who should pick neither?

Pick neither if faces sit empty and nobody has time to build a system. A general CRM can hold a deal. It will not hold the calendar. A billboard tool, such as those in our best billboard software list, may save the build.

What should you ask each vendor before you buy?

Ask the same questions of HubSpot and Salesforce.

1. Which plan or edition do I need to create custom objects?
2. How many custom objects and properties can I have?
3. Is there an onboarding or setup fee?
4. Is the seat price billed monthly or yearly?
5. What will the price be at renewal?
6. Can I export all my data if I leave?

Get the answers in writing. Then add the cost of whoever will build and keep up the face setup.

Can you use either with a billboard tool?

Yes. Keep your CRM and add a tool that owns faces and dates. Gabie can push a deal to HubSpot, one deal at a time, per its CRM page. It goes one way. There is no Salesforce link in Gabie today. Whichever you choose, pick one system to own availability. Two calendars that disagree will double-book a face.

Questions people ask

Is HubSpot or Salesforce better for a billboard company?

It depends on size. HubSpot starts free and is easier to try. Salesforce lists more editions and more room to customize. Neither knows faces or open dates, so either way someone builds that part.

Which HubSpot plan allows custom objects?

Enterprise. HubSpot's help page lists custom objects under Enterprise for each Hub. Sales Hub Enterprise starts at $150 a seat a month. Custom properties and the product library work on any plan.

Which Salesforce edition allows custom objects?

We could not confirm it. Salesforce's pricing page does not name custom objects, and its help page would not load for us. It says Pro Suite adds more customization than Starter Suite. Ask Salesforce in writing.

How much do HubSpot and Salesforce cost per seat?

HubSpot Sales Hub is free, then starts at $10 (listed at $20 after the new-customer offer), $100 and $150 a seat a month. Salesforce Sales Cloud lists $25, $100, $195, $395 and $550 per user a month.

Can HubSpot or Salesforce show which billboard faces are open?

Not on their own. The pages we read describe no face calendar in either. You build the open-date check, or you keep availability in a billboard tool.

Can I use Gabie with HubSpot or Salesforce?

With HubSpot, yes, one way. A rep can push a deal, with its company, contact and stage, from Gabie to HubSpot. There is no Salesforce link today.

Sources

1. 01Sales Hub · HubSpot · accessed Oct 12, 2026
2. 02Create custom objects · HubSpot Knowledge Base · accessed Oct 12, 2026
3. 03Create and edit properties · HubSpot Knowledge Base · accessed Oct 12, 2026
4. 04Create and manage products · HubSpot Knowledge Base · accessed Oct 12, 2026
5. 05Create and edit sequences · HubSpot Knowledge Base · accessed Oct 12, 2026
6. 06Sales Cloud pricing · Salesforce · accessed Oct 12, 2026
7. 07Gabie CRM · Gabie · accessed Oct 12, 2026
8. 08Gabie pricing · Gabie · accessed Oct 12, 2026

Gabie Research

Billboard operations and sales research

The Gabie team studies how billboard companies price, sell and run their boards. Every number we publish links to its source.

Published Oct 12, 2026 · Updated Oct 12, 2026 · How we check facts