OOH glossary · Operations
Installation
Installation, or posting, is putting a new printed ad up on a billboard face.
Crews take down the old vinyl and hang the new one. OAAA best practice is to install campaigns within five working days.
Bad weather or blocked access can cause delays.
After the install, the crew takes a photo for proof of posting. OAAA says that photo should reach the client within 5 days. Digital faces skip the crew, since the new file loads remotely.
In Gabie
Each Gabie structure has work orders, and each contract shows its fulfillment stage.