OOH glossary · Operations
Proof of posting
Proof of posting is a photo or report showing a printed billboard ad went up as sold.
After crews hang a static ad, they take a photo. OAAA best practice is to send install photos to the client within 5 days of posting.
OAAA says every bulletin in a campaign gets an install photo at the start. For other formats, the number of photos is agreed in the contract.
Proof of posting is one kind of proof of performance. Digital faces use proof of play instead.
In Gabie
Bookings in Gabie carry proof of posting or play, each marked pending, verified or failed.