Skip to content

OOH glossary · Operations

Snipe

A snipe is a sticky strip of copy placed over part of a billboard ad to update it.

OAAA defines a snipe as an adhesive strip that covers part of the copy on an OOH unit.

Snipes update an ad without a full reprint. Common uses are a new date, address or offer, or a Now Open strip.

Every empty face is money you already spent.

Sign up free for your first 100 faces, or bring three open faces and we run Scout on them while you watch.

Sign upBook a demo