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OOH glossary · Inventory

Plant

A plant is a billboard company’s full set of boards in one market, or the company itself.

OAAA defines plant as a media company and all its OOH inventory in a market. You may hear people say the Jackson plant or a plant operator.

Buyers ask about a plant’s size, formats and coverage. Anyone buying a whole plant checks its leases, permits and occupancy face by face.

Example

Riverbend Outdoor’s Jackson plant includes bulletins like B-114 N, posters like P-019 and digital faces like D-031.

Every empty face is money you already spent.

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