OOH glossary · Inventory
Face
A face is one side of a billboard structure where the ad shows, and the unit operators sell.
OAAA and Geopath define the face as the surface where ad copy is displayed. It is the unit a billboard company sells.
Many structures have two faces, one for each direction of traffic. Some have more.
Each face has its own ID, size, facing, read direction, rate and traffic count. A digital face can also be split into slots so several ads share it.
Example
Riverbend Outdoor’s structure B-114 has two faces. B-114 N faces north and B-114 S faces south. Each one is priced and booked on its own.
In Gabie
Each face has its own holds, bookings and rate. Search ranks faces across your whole estate and says why each one matched.