OOH glossary · Formats
Bulletin
A bulletin is the largest standard billboard, most often 14 feet tall by 48 feet wide, along highways.
OAAA calls the bulletin the largest standard OOH format. The typical size is 14 x 48 feet. Other standard sizes are 10 x 40 feet and 10 feet 6 inches x 36 feet.
Printed bulletins use one vinyl sheet with 6 inches of bleed on every side. So a 14 x 48 face takes a 15 x 49 foot print.
Bulletins earn most billboard revenue. In 2025, about 77% of Lamar’s billboard net revenue came from bulletins and 23% from posters.
In Gabie
Gabie’s search can filter faces by size band. The bulletin band is 350 to 699 square feet.