OOH glossary · Formats
Wallscape
A wallscape is an ad painted on, or printed and hung on, the outside wall of a building.
OAAA’s term is wall mural. It means an ad painted right onto a building, or printed on vinyl and attached to the wall.
Every wall is different, so there is no single standard size. Each wallscape is measured and printed for its own wall.
The building owner leases the wall to the operator, much like a ground lease. Many cities have their own rules for wall signs, so check before you sell one.