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OOH glossary · Formats

Junior poster (8-sheet)

A junior poster, or 8-sheet, is a small billboard about 6 by 12 feet, mostly on smaller roads.

OAAA and Geopath list the junior poster at 6 x 12 feet overall. Its old name is the 8-sheet poster.

OAAA says junior posters sit mainly in urban neighborhoods and on smaller roads. People see them from closer up than a highway bulletin.

OAAA says they offer a lower cost per thousand impressions. That makes them a good fit for local shops that want many boards in one area.

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