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OOH glossary · Formats

Poster (30-sheet)

A poster, or 30-sheet, is a mid-size billboard about 12 by 25 feet, mostly on major local roads.

OAAA lists the standard poster at 12 feet 3 inches by 24 feet 6 inches overall. The printed area is 10 feet 5 inches by 22 feet 8 inches.

Its old name is the 30-sheet poster. Today most posters print as one single sheet of plastic, per OAAA specs.

OAAA says posters sit mostly in commercial and industrial areas on major local roads. They are often bought in GRP programs of 4 to 52 weeks.

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